I have been trying to find my niche for the past two years. I honestly spent a lot of time thinking that was figuring out what people want to buy, when in reality I should have just concentrated on topics and products I personally love. I feel like I was missing a little bit of passion for my products and my shop last year because I was so focused on what everyone else wants, instead of what I would love.
Now I am shifting gears and creating products that I personally would want to buy! I am making products that are about topics I enjoy, like books, fitness, and dirt bikes. I also love sarcasm in products, especially items that might be given as gifts. I'm moving away from feeling like I always have to post seasonal products. It is a lot of pressure to always stay ahead of the seasons, and us small business owners often feel like we have to be doing what everyone else is doing. I've decided that doesn't work for me and my business, so now I am concentrating on collections that make me passionate, even if they don't always go with the season.
My first jump into making products I would want is making a lot more magnetic bookmarks, especially books and coffee together. I always read a book in the mornings while I have my first cup of coffee, so this is something that resonates with me really well. I love a really pretty book stack, and a cute, pretty, or sarcastic coffee mug just help set me up for a good day! I hope you are enjoying the new products that are coming to Outfolded, and appreciate a look into where my business is going. I'm looking forward to what Q2 brings for Outfolded, and I can't wait to share more behind the scenes with you! Now I'm going to go enjoy a drink with my husband, and will be back soon with more awesome products that I hope you love!
Love,
Hanna @ Outfolded
